Honestly, I've met a number of very nice citizens of the town (my second favorite co-worker being one of them) but I've met way more entitled snobs from my work town.
It's the name of the game in social media, and it can be monetized by the subjects of these posts.
So it probably doesn't hurt them to be so exposed, but at the same time, the MSM makes money off this, so they will keep talking about it.
Very true. I guess neither all the media attention nor knowing there are folks who hate them because of it bother TS and TK (and the latter really shouldn't bother them because who cares what strangers think of you?)